Lead is a fintech building banking infrastructure for embedded financial products and services. We operate an FDIC-insured bank headquartered in Kansas City, Missouri. Additionally, we have offices in San Francisco, Sunnyvale, and New York City, where our technical, product, design, and legal teams operate.

We are built for a constantly evolving financial landscape, where new ventures and technological advancements emerge daily. Guided by a team of entrepreneurs and technologists with decades of experience navigating intricate banking and payments regulations, Lead blends regulatory and technological expertise to help our fintech partners scale their operations with compliance and creativity.

Simply put, Lead offers the essential attributes that every fintech seeks in a partner bank. First, unparalleled technical expertise from a distinguished team of developers with an extensive understanding of the banking and payments systems. Second, oversight expertise, automated compliance systems, and bespoke program management to navigate the ever-shifting regulatory landscape. Finally, a commitment to transparency and operational rigor to ensure everyone’s money does what it’s supposed to do.

Role Description:

We’re looking for a strategic, systems-minded Content Designer to help shape how Lead communicates in-product and across our platform. You’ll partner with designers, PMs, and engineers to craft the language that guides people through our tools—simplifying financial workflows, clarifying intent, and building trust.

This role is equal parts UX writing and content strategy. You’ll define how we speak inside our products, while also helping connect that voice to our brand across channels. You’ll contribute to naming systems, voice and tone guidance, information architecture, and the documentation that helps us scale content with quality. You’ll also help explore how AI can augment content system creation, streamline content operations, and support the development of internal AI-assisted content tooling.

This is a fit for someone who treats writing as design—bringing structure to ambiguity, simplifying complex workflows, and sweating the precision in every moment of the experience. You’ve got a proven track record blending compelling marketing sensibility with in-product content, and you have a solid grasp of consumer financial and banking concepts.

In this role you will:

Collaborate Across Teams: Collaborate closely with designers, PMs, engineers, and marketers to create clear, intuitive user experiences across internal tools and client-facing surfaces.
Write Clear, Effective Product Content: Write inclusive, precise content for product flows, microcopy, in-app messaging, and system feedback that helps users take confident action.
Shape Product Voice and Content Standards: Shape the product voice by contributing to naming conventions, taxonomy, voice and tone guidance, and UX copy standards.
Strengthen Information Architecture: Help define and refine information architecture across product surfaces, ensuring content structure, labels, hierarchy, and navigation patterns are intuitive, scalable, and consistent.
Connect Product and Brand Expression: Partner with design and brand to keep tone and messaging consistent across product and marketing content.
Partner with Legal and Compliance: Partner closely with legal and compliance teams to develop content that meets regulatory requirements while maintaining clarity, quality, and a strong user experience.
Use Research and Data to Improve Content: Use research, user feedback, and data to inform content decisions and iterate quickly.
Build Scalable Content Systems: Contribute to design system documentation and help scale content guidance, patterns, and workflows across teams.
Explore AI-Enabled Content Workflows: Use AI tools to accelerate content exploration, taxonomy development, first-pass drafting, content audits, and documentation, while applying strong editorial judgment and systems thinking.
Help Shape AI Content Tooling: Partner with Design and Product to define requirements for AI-assisted content tools, prompt frameworks, and workflows that improve consistency, speed, and content quality at scale.
Champion Quality in a Regulated Environment: Uphold a high bar for clarity, accuracy, compliance, and craft while supporting velocity in a fast-paced, regulated environment.
Perform all other duties as assigned.

Qualifications

5+ years of experience in content design, UX writing, or product content strategy.
A portfolio that shows sharp thinking, systems awareness, and thoughtful language in complex product spaces.
Strong grasp of UX principles and how words shape behavior, especially in transactional or data-heavy interfaces.
Experience shaping or contributing to information architecture, naming systems, taxonomy, and scalable content frameworks.
Comfort with ambiguity and the ability to make progress in evolving or incomplete problem spaces.
Experience building or contributing to scalable content systems and cross-functional workflows.
Excellent communication skills, especially when explaining rationale, options, and tradeoffs.
Experience with AI-supported content workflows, including tools such as ChatGPT or Claude, Notion AI, and AI-assisted research or documentation tools for drafting, synthesis, taxonomy exploration, and content operations.
Ability to use AI thoughtfully to augment content system creation and help define effective AI content tooling, while maintaining a high bar for editorial quality, usability, and trust.
Uses AI tools in accordance with company policies for data privacy, security, compliance, and confidentiality, with sound judgment about what inputs and outputs are appropriate for regulated product environments.
Experience in fintech, regulated environments, or enterprise tooling.

What we offer

At Lead, we design our benefits to support company culture and principles, to foster an efficient and inspiring work environment, and to create the conditions for our team to give their best in both work and life

Competitive compensation based on experience, geographic location, and role
Medical, Dental, Vision, Life, 401k Matching, and other wellness benefits, including FSA, HSA and HRA
Paid parental leave
Flexible vacation policy, including PTO and paid holidays
A fun and challenging team environment in a dynamic industry with ample opportunities for career growth

If you’re ready to make waves in fintech, redefine what’s possible, and have a blast doing it, we want to hear from you!

*Lead Bank is proud to have an inclusive culture committed to ensuring equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.

*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

**Our compensation reflects the cost of labor across several US geographic markets. Pay is based on a number of factors and may vary depending on geographical market location, job-related knowledge, skills, and experience. These ranges may be modified in the future.

Zone 1: $170,000 - $220,000 (SF/Bay Area, NYC)